A quick overview of our guide for you :
In 2023, $70.9 billion was spent worldwide on Black Friday, up 8% from last year.
Mobile has become the #1 medium for online shopping with over 54% of purchases.
Traffic on e-commerce sites increases enormously during Black Friday as well as advertising spending, with Google Ads advertising revenue jumping 12% between 2022 and 2023.
These actions attract not only customers but also, and above all, anonymous visitors (unlogged in customers or new visitors). These represent the majority of traffic with an average of 80% of visitors!
So, how do you identify these anonymous visitors? And above all, how do you convert them into buyers?
That's what we're going to see in the rest of this guide!
