Skip to content

Success story

Grupo Andrea

 

The importance of constant campaign optimisation in e commerce

AndreaHero

Mauris commodo turpis elit, sed dictum orci pharetra ac.

Discover how Grupo Andrea managed to recover over 20,000 abandoned carts (an average of 2000 a month) thanks to the implementation of SaleCycle’s solutions..

A leader in the Mexican fashion market

AndreaCaseStudy-1
Grupo Andrea, a Mexican company with more than half a century of experience in the footwear market, has been a pioneer in the fashion industry in Mexico.
 
Founded 51 years ago, the company began its trajectory distributing catalogue sales brochures. From humble beginnings, the brand has since evolved to become the undisputed leader in the Mexican catalogue fashion market.

With a strong presence in Mexico since 1973 followed by a foray into the United States in 2001, Grupo Andrea has continuously expanded its reach and product offerings. Five years ago, Grupo Andrea ventured into the world of ecommerce, where the brand saw a great potential for growth and the need to adapt to emerging digital trends. 

In addition to its own ecommerce platform, Grupo Andrea has diversified their online presence thanks to thirdparty platforms such as Amazon and Mercado Libre, the latter recognised as one of the leading Marketplace platforms in Latin America. This multichannel strategy has allowed Grupo Andrea to expand their reach and reach a wider audience.

In an increasingly competitive and digital marketplace, Grupo Andrea has demonstrated its commitment to innovation and continuous growth. In recent years, the company has dedicated significant resources to strengthen their digital presence and enhance the user experience. This strategic focus has been instrumental in maintaining its position as a leader in the Mexican fashion market and successfully expanding their operations into new territories, such as Guatemala and the United States.

With the aim of improving the online experience for users and increasing their ecommerce revenue, Grupo Andrea forged a strategic alliance with SaleCycle.
 
Are you ready to discover how SaleCycle helped Grupo Andrea boost their online conversions?

From Catalogue Sales to Conversions in Ecommerce

The collaboration between Grupo Andrea and SaleCycle came as a response to a strategic need for the Mexican company to improve their conversion rate in the digital environment.

Previously, Grupo Andrea had experienced difficulties in the comprehensive management of the abandoned cart recovery process with another provider in Mexico. Although this platform allowed them to perform actions such as sending newsletters, it lacked a comprehensive approach and personalised support from an Account Manager.

SaleCycle stood out for offering complete and personalised management, from implementation to optimisation, which attracted Grupo Andrea's attention.

Differentiating elements of 
the SaleCycle partnership:
Benefit 1
Benefit 2
Benefit 4
Benefit 3

Main Challenge:

One of the key challenges facing Grupo Andrea was the transition of their brand image, which through the years was associated with catalogue sales to a stronger digital and marketplace positioning. The company needed to adapt operationally to take advantage of the potential of the ecommerce world and overcome the limitations of their traditional approach. The global pandemic accelerated this process by driving the demand for online shopping, making the digital channel one of the main channels for Grupo Andrea.

Strategic objectives:

High traffic on its online platform combined with a low conversion rate prompted the need to optimise the user experience and recover abandoned carts. This context established the main objective of the collaboration with SaleCycle: to increase the conversion rate through specific abandoned cart recovery strategies and optimisation of the user experience in the online shopping process.

StrategicObjectives

With Salecycle, Grupo Andrea not only sought to improve their conversion metrics but also to strengthen their presence and performance online. The partnership represents a crucial step in the company's evolution towards a more agile, customer-centric and success-driven business model.

Andrea Group's Magic Formula for Increasing Conversion Rates

The collaboration between Grupo Andrea and SaleCycle has not only been strategic, but also highly effective in the continuous optimisation of campaigns and the constant improvement of results. Since the beginning of the implementation of SaleCycle's solutions, Grupo Andrea has made a series of adjustments and optimisations that have significantly contributed to the increase of its conversion rate. This “magic formula” for success has been developed through a combination of innovation, rigorous testing and expert guidance from SaleCycle's Account Managers.

The process began with the implementation of key solutions, such as Send My Basket and two cycles of abandoned cart emails. However, Andrea Group did not stop there. Recognising the importance of continuous optimisation, the team undertook a series of tweaks and improvements to the campaigns, with the goal of maximising effectiveness and relevance for their customers.

Optimisations and tests to boost sales

Some examples:

Optimisation

In addition to these technical improvements, Grupo Andrea has adopted a continuous learning mentality, leveraging the recommendations and best practices provided by their dedicated SaleCycle Account Managers. This two-way collaboration has allowed Andrea Group to not only optimise their abandoned cart campaigns, but also apply the knowledge gained to other email marketing initiatives.

Results of the collaboration 
with SaleCycle

Results

As a result of this collaboration, Grupo Andrea has been able to improve the efficiency of their campaigns and maximise the return on investment of their digital presence. With a focus on innovation and constant improvement, Grupo Andrea and SaleCycle continue to work together to reach new levels of success in the competitive world of e-commerce.

These have been the results achieved through the implementation of SaleCycle's magic formula:

EmailResults
EMBlResults

Grupo Andrea’s Experience 
With SaleCyle

With the implementation of SaleCycle's solutions, Grupo Andrea discovered a new method to sustain their sales momentum year-round. SaleCycle’s platform not only allowed them to track and understand their customers' behaviour in detail, but also facilitated the customisation of activation strategies to optimise conversion.

The results speak for themselves: although the company expected a significant drop in sales during the months of January, February and March, Grupo Andrea experienced minimal decline, exceeding market expectations. Moreover, in March, they achieved sales levels even higher than those of the Christmas season, demonstrating the positive impact of this collaboration.

Keys to success:

Close collaboration with our Account Manager and the constant search for optimisation were key elements to Andrea Group's success. Our ability to adapt and evolve along with their business needs has been fundamental to reach and exceed their ambitious sales goals.

Client testimony:

"In the fast-paced digital world, we collaborate effectively with a wide array of vendors. SaleCycle has become our strategic partner to optimise the management of abandoned carts while understanding our needs and seeking effective synergies that maximise our available technologies."

Next steps:

 

Andrea Group is eager to maintain its partnership with SaleCycle as the company strives to foster growth and innovation in their industry. SaleCycle is committed to providing cutting-edge solutions and ongoing support to ensure Andrea Group's continued success in the competitive world of ecommerce.

Keep Reading:

Black Friday Guide 2024

E-commerce strategies to implement ahead of peak trading

Download

Claudie Pierlot

How Claudie Pierlot Doubled Their Remarketing Revenue with SaleCycle's Abandoned Cart Campaigns

Read the success story

Holiday Playbook 2024

‘Tis the Season for Sales: Essential Marketing Strategies for Holiday Success

Download

L'Occitane en Provence

The Value of an Anonymous User ID in an Ecommerce Strategy

Read the success story

Ready to Witness the Power of SaleCycle?

Join +500 companies who drive conversions with us.

LoccitaneFooter2