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Success story

 

How Claudie Pierlot Doubled Their Remarketing Revenue with SaleCycle's Abandoned Cart Campaigns

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Claudie Pierlot, the iconic French brand known for their timeless wardrobe, is celebrating its 40th anniversary.
 
Remaining true to their joyful and elegant style, the brand continues to evolve while staying close to their customers.
 
However, in a rapidly changing digital landscape, the brand was faced with the challenge of how to optimise the user experience to increase and enhance re-engagement after browsing.
 
This is where SaleCycle comes into play.

The Context Before SaleCycle

Similar to other brands, Claudie Pierlot observed that only a small fraction of visitors were registering for accounts while browsing. Prospective customers often didn’t feel the need to disclose their identity before buying, significantly limiting retargeting opportunities, especially through abandoned cart emails.

"Our abandoned cart emails had a small reach and we 
knew we were missing out on 
revenue opportunities."

AllisonPicodot

Allison Picodot | Acquisition Manager at Claudie Pierlot

The Decision to Work with SaleCycle

Having previously worked with SaleCycle, Claudie Pierlot quickly identified an opportunity to increase the reach of abandoned cart emails and generate revenue. With an average basket value of nearly €200, maintaining a connection with customers throughout their decision-making process was crucial.

"I had already seen SaleCycle’s results before, so it was obvious to reach out to them when we were faced with this challenge."

AllisonPicodot

Allison Picodot | Acquisition Manager at Claudie Pierlot

SaleCycle's Solutions:
An Effective Response

With over a decade of expertise in optimising ecommerce ROI, SaleCycle offers a suite of advanced tools to assist at every stage of the customer journey, from the first visit to final conversion. By capturing browsing data through its Reach module, SaleCycle enables businesses to segment their visitors into key groups and activate them with personalised, multichannel strategies using the Retain, Engage, and Convert modules.

To address these challenges, Claudie Pierlot and SaleCycle implemented several key campaigns: All of this was set up with minimal technical complexity, supported by SaleCycle's creative expertise.

  • Abandoned Cart Campaigns: Targeting prospects most likely to complete their purchase at strategic moments
  • Email My Basket: A straightforward feature allowing users to email their cart for later checkout
  • Visitor Re-engagement Campaign: Targeting visitors who showed interest without adding products to their cart.
 All of this was set up with minimal technical complexity, supported by SaleCycle's creative expertise.

Features That Make a Difference

The Cycle 1 abandoned cart campaign quickly became a key tool for generating revenue by targeting the "hottest" prospects.

Additionally, the Email My Basket pop-in provided a simple way to keep prospects engaged in the purchasing funnel, resulting in a higher conversion rate.

This feature not only recovered abandoned carts but also added value interms of customer service.

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Salesforce and SaleCycle: Two Complementary Solutions

One of the significant strengths of Claudie Pierlot's ecommerce strategy lies in the synergy between Salesforce Marketing Cloud and SaleCycle.

While these two tools are distinct, they integrate seamlessly to maximise ROI on retargeting campaigns.

On one hand, Salesforce Marketing Cloud continues to efficiently manage traditional abandoned cart campaigns and large-scale customer communications.

On the other hand, SaleCycle, with its specialised features, targets more specific segments through proactive opt-in collection and hyper-personalised abandoned cart campaigns.
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Results: An Impressive ROI Averaging Over 6 Across All Campaigns

The results speak for themselves: by doubling its traffic and revenue from abandoned cart emails, Claudie Pierlot generated a 98% increase in revenue from cart recovery emails compared to 2023.

They did not experience any cannibalisation with their other abandoned cart emails sent via Salesforce, which also generated more sales since the launch of SaleCycle.

This figure far exceeds the average growth of overall web revenue, which was 30% in 2023 compared to the previous year.

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Conclusion: A Winning Collaboration

SaleCycle's solution enabled Claudie Pierlot to meet and even exceed their initial goals. With a highly satisfactory ROI, the brand continues to optimise its campaigns through A/B testing, demonstrating that continuous improvement is key to success.

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With such impressive results, Claudie Pierlot plans to explore new features and continue optimising their campaigns to reach even more customers. In other words, the journey with SaleCycle has only just begun.

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Who are we?

Founded in 2010, SaleCycle is a European company and a pioneer in marketing activation technology.

With over 500 active clients worldwide, we support some of the largest e-commerce sites at every critical stage of the customer journey, from visitor identification (including anonymous users) to purchase and retention.

Equip yourself with the best tools and experts to supercharge your sales! Talk to us!